Why we are creating this platform:
We don’t follow the narrative. We explore it.
Sababa is built for curious people who think beyond the surface and aren’t afraid to question what they see.
We bring together media, culture and conscious living through conversations, documentaries and storytelling that feel open, human and real.
About Sababa
We started Sababa because we felt something was missing.
Modern media became loud, reactive and predictable. Wellness became performative, and somewhere in between, genuine curiosity disappeared.
Sababa was created as a space for conversations, ideas and perspectives that make people think differently, and maybe feel differently too.
Not from ideology.
Not from superiority.
But from curiosity.
From long-form conversations and cultural commentary to food, health and documentary storytelling, Sababa explores both the outside world and the inner world. Because understanding the world also means understanding ourselves.
Be curious. Be Sababa.
Max & Shemara
Max
Max Moszkowicz (47) is a filmmaker, journalist and writer known for his raw, deeply human approach to storytelling.
He recently gained national recognition in the Netherlands with his documentary Wij Moszkowicz, an intimate, painfully honest and emotionally powerful portrait of his father Robert Moszkowicz and the search for understanding why a son becomes who he becomes. The film, which took six years to make, has been viewed by more than two million people and was screened at several film festivals, including the Dutch Film Festival (NFF).
Storytelling has been at the center of Max’s life since his teenage years. Initially drawn to acting, he quickly discovered he felt more at home behind the camera, where he could shape stories visually and emotionally exactly as he envisioned them.
After completing various courses, masterclasses and professional training programs, Max began his career at the Jewish Broadcasting Network in the Netherlands at the age of twenty-three, where he created the youth series Jojo NL. There, he further developed as a documentary director and created his first major documentary productions.
Over the years, Max worked as a segment director for travel television programs, completed screenwriting studies and later joined the Dutch television program Vals Plat (NTR), where he directed a series of portraits about remarkable individuals. For the journalistic documentary platform Gonzo (NTR), he created episodes exploring the world of Dutch gigolos.
Alongside filmmaking, Max writes for magazines such as Nieuwe Revu, newspapers including Algemeen Dagblad, and online platforms such as Jonet. He also writes columns and regularly works as a voice-over artist.
Currently, Max is working on a major documentary series for BNNVARA and a documentary project for KRO-NCRV. He also hosts a successful international podcast on YouTube and Spotify and presents a monthly radio show for Goodlife Radio.
In addition, Max is writing an upcoming biography about legendary kickboxing trainer Thom Harinck.
Shemara
Shemara Pijpers (38) is a natural food expert, entrepreneur and storyteller with a deep fascination for the connection between food, emotions, energy and the way modern life shapes the human experience.
Long before wellness became mainstream, Shemara was building brands around conscious food and lifestyle. She founded multiple food concepts, including a food blog Eerlijk Eten, the raw vegan chocolate brand Ridiculously Good, Bites by Meraki on Curacao and the plant-based beach concept Laguna Beach in Zandvoort.
Her work combines personal experience with years of studying natural nutrition, Chinese 5 Elements philosophy and holistic health.
After overcoming her own health challenges through nutrition and lifestyle changes, she became increasingly interested in the body’s natural intelligence, and how stress, overstimulation and modern living disconnect people from their natural rhythm.
Through Sababa, Shemara explores topics such as:
- food as medicine
- nervous system balance
- energy and rhythm
- emotional wellbeing
- conscious lifestyle
- intuitive living
- modern overstimulation
Her approach is grounded, practical and deeply human: less about perfection, more about awareness and reconnection.
Through conversations, recipes, visual storytelling and modern interpretations of ancient wisdom, her work aims to help people reconnect with themselves in a way that feels accessible, realistic and enjoyable.
Sababa Principles
Sababa believes:
- curiosity over ideology
- experience over dogma
- conversation over polarization
- awareness without superiority
- health without extremism
- depth without losing humor
Sababa isn’t built to tell people what to think.
It’s built for people who still want to think for themselves.
Be curious. Be Sababa.